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Drones, Virtual Visits Just Part of Real Estate Marketing Process

With the real estate market still booming, realtors continue to find innovative ways to market homes. While open houses still occur, these events are less frequent than in pre-COVID days.

Photography and technology have become critical to the marketing process. Typically, this includes professional photos, possibly virtual tours and in some instances, drone footage. Here’s a look at national trends, as well as what local agents are doing to enhance the home-selling process.

Preparation is Key

“I always walk through and see the condition of the property and give my opinion of repairs and decor improvements such as paint, furnishings, placement and small renovations,” said Wad