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Home Parties in a Post-Pandemic World

Like so many other things in our world, COVID became the ultimate unwelcome party crasher for home-selling parties.

A tradition that dates back to the early 20th century, home parties can be credited to door-to-door salesman Norman Squires. Frustrated by the inefficiency of knocking on many doors with only a few positive responses, Squires came up with the idea of getting customers in a block or neighborhood to invite 10 to 12 friends in for coffee, at which time he would entertain them with a demonstration of his complete line of products. He presented his idea to Frank Stanley Beveridge of Stanley Home Products, who immediately approved, and the rest is history.

Selling everything from Tupperware to Mary Kay and even some naughty adult toys, home parties continued to increase in popularity over the years. And why not? The salesperson benefits from a willingly captive audience. The host benefits from discounts based on guests’ purchases. And the att